I recently told a room of potential referral sources an easy way to remember me as a resource for their clients. I didn't tell them that they should remember me for being a mediator. I didn't tell them that they should remember me because I'm a family law lawyer or a divorce lawyer. That doesn't matter to referral sources or clients in today's world because it's not memorable, and it's not unique or interesting. There are a lot of mediators and divorce lawyers, and many of them are great, and many of them have more experience than I do. Instead I said: Call me when when your friend changes their Facebook status to "It's Complicated" The message contained in this request is not that I am a lawyer or a mediator, so you should hire me. The message is that I help people when things get complicated. The message is about the potential client, not about me, or my skills. It's about what they are going through. (also the refere...
Read about mediation, collaborative law, and divorce in Massachusetts, with content from Skylark Law & Mediation PC, Gray Jay Endeavors LLC, and Dispute Resolution Training Associates.
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