Finding Clients? It's Complicated! (sort of)

I recently told a room of potential referral sources an easy way to remember me as a resource for their clients.

I didn't tell them that they should remember me for being a mediator.

I didn't tell them that they should remember me because I'm a family law lawyer or a divorce lawyer.

That doesn't matter to referral sources or clients in today's world because it's not memorable, and it's not unique or interesting. There are a lot of mediators and divorce lawyers, and many of them are great, and many of them have more experience than I do.

Instead I said:

Call me when when your friend changes their Facebook status to "It's Complicated"

The message contained in this request is not that I am a lawyer or a mediator, so you should hire me. The message is that I help people when things get complicated. The message is about the potential client, not about me, or my skills. It's about what they are going through.

(also the reference to facebook is little bit of subliminal marketing... maybe you'll remember me the next time you login to facebook... that's not a bad association given how popular facebook is)

Our office is currently at Clio Cloud Conference in New Orleans and this is one of the consistent themes of this conference. Marketing in the new economy is not about you, it's about your potential client. Meet your clients where they are (and they're definitely on facebook and twitter and snapchat, etc.) Make a connection with referral sources and clients if you want them to remember you, like you, trust you, and want to hire you.

So think about what is your culture, what is your purpose, and how do you communicate that to clients and referral sources.

Our culture is ☮.
Our purpose is to help clients resolve family conflict peacefully.
We communicate that hopefully with everything we do, say and share.

Please share in the comments your culture, your purpose, and your ideas for building a community with your clients!

Comments

New Massachusetts Child Support Guidelines (2021): Big Changes, Little Changes, Typos & some Unexpected Results

UPDATE: The court has released a web calculating version of the 2021 MA Child Support Guidelines Worksheet . It resolves some of the typos referred to below, but the unexpected calculations still apply. Every four years, per federal mandate, the Massachusetts Probate & Family Court revisits the Child Support Guidelines through the work of a Task Force appointed by the Chief Justice. The 2021 Massachusetts Child Support Guidelines were recently posted. They take effect on October 4, 2021. If you are interested in a training on all of these changes to the new Child Support Guidelines: DMTA Presents the 2021 MA Child Support Guidelines Update – Attend this event to learn the key updates you need to know for your mediation clients. Presented by Justin Kelsey of Divorce Mediation Training Associates and Skylark Law & Mediation, PC . For a full comparison of all the tracked changes between the 2018 and 2021 Massachusetts Child Support Guidelines you can download a pdf sho

Online Tool for Creating Parenting Plans

It is our hope that all families find a way to resolve conflict peacefully. This is especially true when children are involved. Divorced or separated parenting has many complications and the first is just deciding how to share time with a child from two separate households. Developing a schedule can result in a lot of tension, especially if parents have trouble picturing how this new schedule will interact with their work schedules and the schedules of their children. To help make this easier, we've created an online tool for creating parenting plans that is simple and easy to use: We encourage parents, regardless of the process they are using to divorce, to use this form to assist in evaluating and settling custody disputes. The form allows you to choose between the Model Parenting Plan proposals or customize your parenting plan over a four week period by clicking directly on the form. When you click on a section of the calendar it switches between Mom and Dad, an

What is the purpose of the Divorce Nisi waiting period?

In Massachusetts the statutory waiting period after a Judgment of Divorce and before the divorce becomes final (or absolute) is called the Nisi period. After a divorce case settles or goes to trial, a Judgment of Divorce Nisi will issue and it will become Absolute after a further ninety (90) days. This waiting period serves the purpose of allowing parties to change their mind before the divorce becomes final. If the Judgment of Divorce Nisi has issued but not become final yet, and you and your spouse decide you don't want to get divorced, then you can file a Motion to Dismiss and the Judgment will be undone. Although many of my clients who are getting divorced think the idea of getting back together with their ex sounds crazy, I have had cases where this happened. In addition to offering a grace period to change your mind, the Nisi period has three other legal effects: 1. The most obvious effect of the waiting period is that you cannot remarry during the Nisi period, be

Search This Blog